If you love filming interesting videos and sharing them with your friends online, you don’t have to make it to Hollywood to turn your hobby horse into a work horse.
The internet’s demand for fresh video meat to feed its hungry eyeballs is an unstoppable monster. Lucky for you, it’s showing no signs of slowing down.
More than a billion hours of video are watched every day on YouTube. In 2019, the total YouTube channels with more than a million subscribers bloated by 65%, not to mention other specialist video platforms like Spotify, Vimeo, and iTunes.
You don’t even need a James Cameron camera or a Martin Scorsese movie set to start making money with your videos. A good smartphone, a clever video editing service (link), and a wicked imagination will more than do. Here are five ways you can turn your video content into cash.
YouTube is the Godzilla of making money with video content. It’s as simple as scrambled eggs, and if you haven’t already, you can drop your first clip today.Think up a catchy, relevant name for your channel that no one else has thought of (this might be the hardest part of getting started)Create your YouTube channelMake great videos and upload them regularly
The amount of money you can make on YouTube is directly linked to how many people are watching your videos. Once you have at least 1,000 subscribers and your clips have been watched at least 4,000 hours in the past 12 months, you can start monetizing your content. After that, the more views your videos get, the more ads YouTube will place on your videos, and the more money you’ll make.
You can create a channel right away, but unless you hit a jackpot and immediately go viral, this is a process that will take time. Remember the very scientific First Rule of Interestingness:
In this universe at least, the Most Interesting Thing always wins in the end.
Good editing can help your videos look punchier and more interesting. Here at TEC, we’re happy to help you edit your diamonds in the rough into Tiffany-worthy stunners, so give us a shout when you want to level up.
2. Online Teaching
If you have an impressive amount of expertise in some niche area, you can make training films that teach people what you know. Tutorials and how-to videos that solve problems and dive deep into things people are interested in are extremely popular.
For example, everyone wants a great bod. If you know a few tricks on how to get great workouts at home or prepare meals that are both nutritious and delicious, you have a good chance of attracting precious eyeballs. Stick to subjects you know well, and keep your video lessons quick and focused so they don’t take too much effort to absorb.
You can create your own website and sell your lessons individually, in bundles, or via a subscription model. You can also become an online teacher on one of the web’s leading learning platforms, like Skillshare, Udemy, or Teachable. These services come with built-in audiences hungry to learn stuff. According to data from Skillshare, online teachers with video lessons that are useful, educational, and of course, beautifully edited often make up to $100k per year.
3. Sell Stock Footage
If the idea of plastering your face all over thousands of screens isn’t your style, you can make and sell stock videos. Just like stock photos, there’s a huge market for stock footage and B-roll clips that can be used commercially.
You can upload your best clips to online stock footage platforms like Storyblocks or Shutterstock that already have user bases in the hundreds of thousands to millions. Again, how much money you’ll make depends on how interesting your videos are to how many people. Videos you sell on these platforms are nonexclusive, which means you keep copyright control and can continue selling them to others.
4. Direct Ads
Advertising is the internet’s gold rush. If you can team up with brands directly instead of going through YouTube or some other platform, you can strike it rich. A direct partnership could be in the form of affiliate marketing, product placement, or a branded sponsorship.
If you can get a respectable following on Instagram, TikTok, or another bustling social media site, you’ll find plenty of companies eager to pay you to recommend them or slip their products casually into your videos.
- Google some relevant, local brands that you think would go well with your style and be of interest to your followers.
- Contact them directly with your proposal.
- You can also sign up with an affiliate networking site that connects publishers like you with merchants. These include ShareASale, Awin, or Amazon Associates.
5. Sell Your Merch
If you identify as a creative first and a businessperson second, you can make money by turning your catchiest ideas into merchandise. Remember, even Björk sells t-shirts.
Fun merchandise based on your videos is a great way to connect with your audience. It lets your fans tell you they have your back and strengthens their investment in your success.
The best merch is unique with a twist that sets it apart from all the other logo hats on the market. If you can find a way to turn your products into some kind of inside joke between you and your followers, you can really get your audience excited to support you.
Keep the whole process hassle-free by using an on-demand printing and fulfillment platform like Bonfire, Printify, or Redbubble. Start by just dipping your finger into the honeypot with one or two branded products. Some of the most popular merch includes:
You may also want to get your audience involved in the merching band. Put out a poll with a few of your favorite options, and get them to vote on which they like better. Build up the buzz using a hyped-up giveaway or contest with your newest product as the reward. Don’t forget to use your own merch in your videos so your fans can see how cool it is.